[ Tips ] 一分鐘使用導覽
商品編號： 9-511-096 出版日期： 2011/01/27 作者姓名： Gupta, Sunil;Davies-Gavin, Joseph 商品類別： Marketing 商品規格： 16p 再版日期： 2012/04/20 地域： 產業： 個案年度： 2010 -
商品敘述：
BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year''s marketing budget across various offline and online channels.
涵蓋領域：
Marketing analytics;Budgets and budgeting
相關資料：
, (9-512-051), 16p, by Sunil Gupta
哪些人也有訂購？