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商品編號： 9-511-040 出版日期： 2010/12/16 作者姓名： Bell, David E.;Shelman, Mary 商品類別： General management 商品規格： 37p 再版日期： 2012/02/14 地域： China 產業： Food;Agribusiness 個案年度： 2010 -
商品敘述：
Since the first KFC opened in China in 1987, Yum--under Sam Su''s leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, many of them college students in their first jobs. In the third quarter of 2010, Yum China''s revenues surpassed U.S. revenues for the first time and many analysts expected that Yum''s China business--driven by a rapidly growing middle class--would be twice as large as its U.S. business within five years. But before rushing out to open thousands more stores, Su wondered what the company should do to forestall some of the problems plaguing the fast food industry in the West.
涵蓋領域：
Management philosophy;Learning organization;Localization;Strategy;Organizational learning
相關資料：
Case Teaching Note, (5-511-106), 11p, by David E. Bell, Mary Shelman
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