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商品編號： 9-510-025 出版日期： 2009/12/23 作者姓名： Bell, David E.;Knoop, Carin-Isabel;Shelman, Mary 商品類別： Other 商品規格： 30p 再版日期： 2012/02/14 地域： United States 產業： Agriculture sector;Food industry;Biotechnology industry 個案年度： 2009 -
商品敘述：
Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company''s products. This case focuses on the company''s product pipeline and the galvanizing effect of the CEO''s promise to substantially improve global food production by 2030.
涵蓋領域：
International business;Leadership development
相關資料：
Case Teaching Note, (5-510-101), 7p, by David E. Bell, Mary Shelman
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