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商品編號： 9-510-005 出版日期： 2009/10/12 作者姓名： Elberse, Anita;Gupta, Sunil 商品類別： Marketing 商品規格： 29p 再版日期： 2010/06/29 地域： 產業： Film and video industry 個案年度： 2009 -
商品敘述：
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test "authentication" technology that can facilitate a subscription or pay-per-view model. The case traces the early years of Hulu, a joint venture between News Corp. and NBC Universal, that was initially met with strong skepticism but quickly became on the most celebrated and popular online video business. Provides in-depth information on how the company serves content owners, users, and advertisers. Describes the online video space in considerable detail, also covering economic and viewership statistics that enable a rich discussion of viable business models. Topics Include: Advertising Media, Business models, Digital Technology, Distribution Channels, Internet, Online Media, Television and Videos.
涵蓋領域：
Advertising media;Business models;Internet;Marketing channels
相關資料：
, (9-510-128), 18p, by Anita Elberse
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