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商品編號： 9-509-034 出版日期： 2008/12/31 作者姓名： Elberse, Anita;Perez, Crissy 商品類別： Marketing 商品規格： 4p 再版日期： 2009/03/23 地域： 產業： Performing arts 個案年度： 2007 -
商品敘述：
In April 2007, the New York City Metropolitan Opera''s general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the ""Live in HD"" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial resources?
涵蓋領域：
Nonprofit organizations;Technology;Nonprofit marketing;Marketing;Distribution;Marketing management;Strategy;Technology adoption lifecycle
相關資料：
Case Teaching Note, (5-510-041), 14p, by Anita Elberse
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