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商品編號： 9-507-705 出版日期： 2007/02/27 作者姓名： Deshpande, Rohit 商品類別： Marketing 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla''s future. With India poised to enforce international patents in only two years, much of Cipla''s product line could become unsalable (give that it is based on product patents protected in industrialized countries). Describes Cipla''s role in forcing global pharmaceutical companies to lower their prices for AIDS drugs.
涵蓋領域：
Intellectual capital;Patents;Leadership;Business ethics;R&D;Market failures;Social responsibility
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