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商品編號： 9-507-070 出版日期： 2007/04/06 作者姓名： Ofek, Elie;Herman, Kerry 商品類別： Marketing 商品規格： 12p 再版日期： 2008/06/03 地域： Asia 產業： Cosmetics 個案年度： 2005 - 2005
商品敘述：
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific''s historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market structure and prominent channels of distribution.
涵蓋領域：
Exchange rates;International business;Innovation;Marketing;Global business;Strategy
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