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商品編號： 9-506-036 出版日期： 2005/12/15 作者姓名： Bell, David E. 商品類別： Other 商品規格： 36p 再版日期： 2006/07/24 地域： China;Europe 產業： Agriculture sector;Biotechnology industry 個案年度： 2005 - 2005
商品敘述：
As CEO of the world''s largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm''s global footprint and leadership position. The firm is anticipating expanded demand for meat and oils in Asia, increased world trade in agricultural commodities and processed goods, increased volatility, and the possibility of new biotechnology-based products with special quality traits that will require segregated, identity-preserved supply chains from farm to food customer. Bunge is unique because of its focus, its integration from farm to consumer, its commitment to partnering, and its management style that emphasizes decentralization and local entrepreneurship. Includes color exhibits.
涵蓋領域：
Entrepreneurship;Multinational corporations;Business expansion;Decision making;Decentralization;Leadership development
相關資料：
Case Teaching Note, (5-507-035), 8p, by David E. Bell, Mary Shelman
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