[ Tips ] 一分鐘使用導覽
商品編號： 9-506-009 出版日期： 2005/08/24 作者姓名： Elberse, Anita;Eliashberg, Jehoshua;Villanueva, Julian 商品類別： Marketing 商品規格： 24p 再版日期： 2006/09/05 地域： Europe;Spain;United States 產業： Music industry 個案年度： 2003 - 2003
商品敘述：
In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical characteristics of music and compared them to characteristics of past music hits, making it possible to determine a new song''s hit potential. McCready must decide on a target market--record companies, producers, or unsigned artists--and develop a marketing plan that helps overcome the likely resistance against adoption.
涵蓋領域：
AI and machine learning;Change management;Economic forecasting;Innovation;Marketing management;Marketing strategy;Pricing strategy;Product positioning;Target markets;Value creation
相關資料：
, (9-506-081), 20p, by Anita Elberse;, (XLS217), 0p, by Anita Elberse, Jehoshua Eliashberg, Julian Villanueva
哪些人也有訂購？