我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> Cisco Systems: Managing the Go-to-Market Evolution

商品編號: 9-505-006
出版日期: 2005/03/24
作者姓名:
Rangan, V. Kasturi
商品類別: Marketing
商品規格: 18p

再版日期: 2019/08/18
地域: United States
產業:
個案年度: 2004 -  2004

 


商品敘述:

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new business strategy. Describes those changes and poses new channel management challenges in light of Cisco''s entry into new markets and technologies.


涵蓋領域:

Market entry;Marketing channels;Marketing strategy


相關資料:

Case Teaching Note, (5-506-065), 14p, by V. Kasturi Rangan