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商品編號： 9-504-057 出版日期： 2003/12/04 作者姓名： Bell, David E.;Hogan, Hal 商品類別： Marketing 商品規格： 30p 再版日期： 2004/01/27 地域： United States;Japan 產業： Retail trade;Food;Convenience stores;Agribusiness 個案年度： 2003 - 2003
商品敘述：
Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.
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相關資料：
Case Teaching Note, (5-505-067), 4p, by David E. Bell
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