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商品編號： 9-502-010 出版日期： 2001/08/16 作者姓名： Moon, Youngme 商品類別： Marketing 商品規格： 20p 再版日期： 2005/10/19 地域： California 產業： 個案年度： 2001 - 2001
商品敘述：
The Sony AIBO is the world''s first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is in hot demand among "techies" infatuated with high-tech gadgets; however, it has yet to catch on with the mainstream. The task for Takeshi Yazawa, VP and general manager of Sony Entertainment Robot America, is to figure out how to market the AIBO to the American masses. Includes color exhibits.
涵蓋領域：
Automation;Innovation
相關資料：
Case Teaching Note, (5-503-095), 17p, by Youngme Moon
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