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商品編號： 9-500-041 出版日期： 1999/11/02 作者姓名： Narayandas, Das 商品類別： Marketing 商品規格： 25p 再版日期： 2000/06/27 地域： Pennsylvania 產業： Internet services;E-commerce 個案年度： 1999 - 1999
商品敘述：
VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm''s business model without negatively affecting his current franchise.
涵蓋領域：
Business models;Business to business;Internet
相關資料：
Case Teaching Note, (5-501-060), 13p, by Das Narayandas
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