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商品編號： 9-500-015 出版日期： 1999/10/20 作者姓名： Moon, Youngme 商品類別： Marketing 商品規格： 21p 再版日期： 2005/10/12 地域： California 產業： Automotive;E-commerce;Internet services 個案年度： 1999 - 1999
商品敘述：
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel''s purchase referral model. In addition, Autobytel is struggling to accelerate revenue growth. The company has launched several new services and is now seeking to reposition itself in the market.
涵蓋領域：
Advertising;Agile software development;Barriers to entry;Cause marketing;Community development;Coopetition;Disruptive innovation;Execution;Groupware;Incubators;International operations;Internet;Marketing channels;Netiquette;Revenue growth
相關資料：
Case Teaching Note, (5-500-076), 13p, by Youngme Moon;Spreadsheet Supplement, (XLS190), 0p, by Youngme Moon
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