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商品編號： 9-499-054 出版日期： 1999/03/29 作者姓名： Beer, Michael;Fagan, Perry L. 商品類別： Other 商品規格： 20p 再版日期： 地域： United States 產業： Pharmaceuticals;Health care services 個案年度： 1998 - 1998
商品敘述：
In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power of pharmaceutical buyers like managed care organizations led to price pressures and President Clinton''s review of the entire U.S. health-care industry). The case describes the company under its previous CEO, and primarily under Ray Gilmartin, the new CEO. Discusses the strategic, organizational, cultural, and management challenges that Merck faced, as well as Gilmartin''s change program from 1994 to 1998, which was aimed at helping Merck address these issues.
涵蓋領域：
Globalization;International management;Organizational development;Organizational structure;Organizational culture;Organizational design;Organizational problems;Corporate strategy;Organizational change;Competitive strategy;Labor management teams
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