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商品編號： 9-420-035 出版日期： 2019/10/01 作者姓名： Groysberg, Boris;Lobb, Annelena;Mehta, Sarah 商品類別： Entrepreneurship 商品規格： 19p 再版日期： 2019/12/04 地域： United States 產業： Arts, entertainment & sports;Music 個案年度： 2001 - 2018
商品敘述：
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children''s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry''s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.
涵蓋領域：
Entrepreneurship;General management;Strategy;Television
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