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商品編號： 9-413-703 出版日期： 2012/09/28 作者姓名： Neeley, Tsedal 商品類別： General management 商品規格： 再版日期： 地域： Japan 產業： 個案年度： 2011 -
商品敘述：
CEO of Rakuten, Hiroshi Mikitani, candidly responds to controversial questions about his Englishnization strategy and implementation across 7,100 employees a year and a half later: Did he make an impulsive move when he mandated English as the company language? Why does he enforce a universal mandate? How has he adjusted his stance on how to elicit commitment from his employees over time? Is he imposing the pursuit of being a role model company of a new Japan on his employees?
涵蓋領域：
Change management;Teams;Communication;Personal characteristics;Groupware;Global corporate cultures;City analysis;Social Security;International business;Organizational culture;Management;Cross functional management;Barriers to communication;Globalization;Globalization strategies
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