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> Novartis: Leading a Global Enterprise

商品編號: 9-413-096
出版日期: 2013/05/27
作者姓名:
George, William W.;Palepu, Krishna G.;Knoop, Carin-Isabel
商品類別: Other
商品規格: 24p

再版日期: 2013/07/03
地域: Switzerland
產業: Health care services;Pharmaceuticals
個案年度: -  

 


商品敘述:

Novartis, the world''s leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company''s evolution over the past 17 years, as it transformed into a truly global enterprise with 127,000 employees of 153 nationalities in 140 countries generating $56.7 billion in 2012 revenues and $9.6 billion in net income, making the firm one of the world''s largest and most profitable companies. CEO since 2010, Joe Jimenez had taken over from one of the merger''s architects and visionary legacy CEO Daniel Vasella. He recognized that the global health care environment would create severe challenges for Novartis in the years ahead and that Novartis needed to make sure it had the right strategy, structure, talent and spirit to live up to its ambitions.


涵蓋領域:

Health care;Success;Organizational structure;Organizational culture;Change management;Acquisition;Mergers & acquisitions;Talent management;Business history;International business;Management;Teams;Multinational corporations;Health;Organizational behavior;Strategy;Globalization;Globalization strategies


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