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商品編號： 9-410-018 出版日期： 2009/08/03 作者姓名： Chua, Roy Y. J.;Eccles, Robert G. 商品類別： Other 商品規格： 16p 再版日期： 2010/11/04 地域： Hong Kong SAR 產業： Apparel industry 個案年度： 2008 -
商品敘述：
Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director position. Did Shanghai Tang need to hire a new creative director at this uncertain economic time? Or could he take on the role of the creative director himself? In addition, Ie Masne had to grapple with balancing the perennial tensions between business imperatives and the creative aspirations of his designers. How could he better manage employees who see themselves as artists?
涵蓋領域：
Creativity;Cross-functional management;Organizational behavior
相關資料：
, (9-411-026), 16p, by Roy Y. J. Chua, Lisa B. Kwan
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