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商品編號： 9-399-514 出版日期： 1998/12/01 作者姓名： Paine, Lynn Sharp;Gui, Jennifer Benqing 商品類別： General management 商品規格： 15 再版日期： 地域： China 產業： 個案年度： -
商品敘述：
Zhang Ruimin, founder and CEO of China''s Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China''s first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are ""collective enterprises."" Examines the management and culture of an enterprise that has adapted successfully to the new, more open, economy of China in the 1990s.
涵蓋領域：
Management philosophy;Organizational change;Organizational culture;Acquisitions
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