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商品編號： 9-393-012 出版日期： 1992/09/08 作者姓名： Rosenzweig, Philip M.;Raillard, Benoit 商品類別： General management 商品規格： 22p 再版日期： 地域： North America;France 產業： Accommodations 個案年度： -
商品敘述：
ACCOR, a French-based lodging and restaurant company, is described from its founding in 1967 to its 1990 acquisition of Motel 6. Particular attention is devoted to ACCOR''s co-chairmen, Paul Dubrule and Gerard Pelisson, and the management policies they have put in place. ACCOR''s venture into North America raises strategic, organizational, and integration challenges.
涵蓋領域：
Mergers and acquisitions;International business;Managing conflicts
相關資料：
Case Teaching Note, (5-394-137), 11p, by Philip M. Rosenzweig
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