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商品編號： 9-392-150 出版日期： 1992/05/18 作者姓名： Bartlett, Christopher A.;Elderkin, Kenton W.;Feinberg, Barbara 商品類別： Other 商品規格： 3p 再版日期： 1993/05/12 地域： Denmark;Norway;Sweden 產業： Airlines 個案年度： -
商品敘述：
Summarizes Carlzon''s new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management commitment required to realign and inspire an organization to a new strategic mission. Allows a more balanced appraisal of Carlzon''s leadership abilities and limitations.
涵蓋領域：
Acquisition;Business policy;Financial crisis;Hiring & employment;Implementing strategy;Leadership;Planning;Strategic alliances;Strategy formulation
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