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商品編號： 9-392-032 出版日期： 1991/11/13 作者姓名： Bartlett, Christopher A.;Elderkin, Kenton W.;McQuade, Krista 商品類別： General management 商品規格： 19p 再版日期： 1995/07/13 地域： United Kingdom 產業： Beauty and personal care;Retail trade 個案年度： 1991 - 1991
商品敘述：
Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, concludes by highlighting questions of the business'' transferability to the United States and its survivability as Anita steps back.
涵蓋領域：
International business;Entrepreneurial management;Business policies;Organizational culture;Corporate social responsibility;Start-ups;Business growth;Leadership styles;Succession planning;Labor relations;Employee values
相關資料：
Case Teaching Note, (5-395-148), 7p, by Christopher A. Bartlett
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