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商品編號： 9-387-043 出版日期： 1986/11/20 作者姓名： Bartlett, Christopher A.;Rangan, U. Srinivasa 商品類別： General management 商品規格： 19p 再版日期： 1992/12/30 地域： Japan 產業： Restaurants and food service industry 個案年度： 1970 - 1983
商品敘述：
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC''s entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC''s headquarters and becomes very upset when more sophisticated planning, coordination, and control systems begin to constrain his freedom. The case presents both the headquarters and subsidiary perspectives and allows discussion of the conflicts between strategic planning and control and entrepreneurial independence in a multinational company.
涵蓋領域：
Business policies;Entrepreneurship;International business;Multinational corporations;Strategic planning;Subsidiaries
相關資料：
Case Teaching Note, (5-389-006), 11p, by Christopher A. Bartlett;Case Teaching Note, (9-395-235), 4p, by Hugo E.R. Uyterhoeven;Spreadsheet Supplement, (XLS164), 0p, by Christopher A. Bartlett, U. Srinivasa Rangan
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