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商品編號: 9-377-063 出版日期: 1976/10/01 作者姓名: Porter, Michael E.;Roth, Steven J.;Eastman, Parmelee 商品類別: General management 商品規格: 19p 再版日期: 1987/02/18 地域: United States 產業: Electronic components 個案年度: 1976 - 1976
商品敘述:
Designed to be the second day of a two-day series on the electronic component distribution industry, following a day spent discussing Note on the Electronic Component Distribution Industry and Raytheon Co.: Diversification. The important teaching themes which this case is designed to highlight are: 1) to practice the diagnosis of the strategic health of an industry leader, with emphasis on applying the tests of consistency for an effective strategy; 2) to provide practice in both qualitative and quantitative diagnosis of a company''s resources, and the relating of these to strategic priorities; 3) to examine the strategic difficulties in attempting to be a large firm in a fragmented industry; and 4) to explore the difficulty of limiting growth and turning away opportunity as a strategic alternative. The series can be positioned either early in a course on strategy formulation, highlighting industry analysis and strategic testing, or later in such a course with the focus on strategic reaction to innovation, responding to a changing industry and assessing strategic alternatives.
涵蓋領域:
Decision analysis;Quantitative analysis;Strategic planning;Corporate strategy;Change management;Resource allocation;Diversification;Distribution
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