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> Mercado Libre: The Best Is Yet to Come

商品編號: 9-325-065
出版日期: 2025/01/02
作者姓名:
Palepu, Krishna G.;Fragueiro, Fernando;Larangeira, Carla;Cal, Mariana
商品類別: General management
商品規格: 27p

再版日期: 2025/04/09
地域: Argentina;Brazil;Mexico
產業: Distribution and logistics industry;E-commerce industry;Financial service sector;Retail and consumer goods
個案年度: 2024 -  2024

 


商品敘述:

In 2024, Marcos Galperin, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America''s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce, logistics, financial services, and advertising, Mercado Libre had become a transformative force in a region fraught with economic and infrastructural challenges. However, recent developments-including heightened competition from global giants like Amazon and rising Asian players, enlarged workforce and increased complexity in its fintech business -cast uncertainty on its future. Could Mercado Libre sustain its growth trajectory in the face of fierce competition? How should it balance its investments in logistics and financial services with profitability pressures? And as the company scaled rapidly, would it be able to preserve the entrepreneurial culture that fueled its success? These questions loomed large as Galperin and his leadership team contemplated the next phase of Mercado Libre''s evolution.


涵蓋領域:

Business management;Compensation and benefits;Emerging markets;Entrepreneurial business strategy;Entrepreneurship;Hiring and recruitment;Innovation;Leadership;Leadership styles;Logistics;Organizational behavior;Organizational culture;Organizational structure and design;Strategy;Succession planning;Technology and analytics


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