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商品編號： 9-323-064 出版日期： 2023/01/17 作者姓名： Palepu, Krishna G.;Dai, Nancy Hua;Chan, Billy 商品類別： Other 商品規格： 23p 再版日期： 地域： China;India;Mexico;Turkey;Vietnam 產業： Fabrication and manufacturing 個案年度： 2023 - 2023
商品敘述：
Velong is a supplier of kitchen equipment and backyard grills for major global brands and store brands of large western retailers. In light of the COVID-related disruptions to the global supply chains, and the evolving trade tensions between China and the Western countries, Velong''s global customers were pressuring the company to move 30% of its manufacturing from China to other locations. Velong was considering a number of countries to shift its manufacturing-India, Vietnam, Turkey and Mexico. At present, none of these countries seem to be able to match the cost structure and manufacturing quality that the company is able to achieve in China. Velongs co-founders, Jacob Rothman and Iven Chen, need to decide soon how to formulate a strategy to deal with the challenge.
涵蓋領域：
Business and government relations;Globalization;Operations and supply chain management;Risk management;Strategy
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