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> Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX

商品編號: 9-323-058
出版日期: 2022/12/12
作者姓名:
Esty, Benjamin C.;Fisher, Daniel
商品類別: Other
商品規格: 34p

再版日期: 2023/02/03
地域: United States
產業: Advertising industry;Fabrication and manufacturing
個案年度: 2022 -  

 


商品敘述:

At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style" rifle manufactured by Daniel Defense and killed 19 children and two adults. Three days later, Representative Carolyn Maloney (D-NY), Chair of the House Oversight Committee, sent a letter to Marty Daniel, the CEO of Daniel Defense, requesting information for a Congressional hearing to be held on June 8. Daniel must now respond to the request for information on his firm''s marketing practices, gun sales, and profitability; prepare for Congressional testimony; and decide whether to change any of his company''s business practices (e.g., the products it sold and the way it marketed them). Daniel also had to decide whether to support new calls for gun control legislation or continue resisting all attempts to restrict Second Amendment rights to gun ownership. At a higher level, this case explores the legal, ethical, and moral responsibilities companies have, if any, for the criminal misuse of their legally manufactured and legally sold products.


涵蓋領域:

Business ethics;Business management;Corporate accountability;Corporate social responsibility;Legal liability;Marketing strategy


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