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商品編號: 9-320-104 出版日期: 2020/06/28 作者姓名: George, William W.;Migdal, Amram 商品類別: Other 商品規格: 23p 再版日期: 2020/10/12 地域: Africa;Asia;Central America;Ethiopia;Indonesia;North America;United States 產業: Aerospace;Human resources;Transportation;Transportation & warehousing 個案年度: 2018 - 2019
商品敘述:
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing''s organization and management is described, focusing on the span from Boeing''s 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry and competitive dynamics and through the lens of corporate culture and development processes at Boeing. The development of the 737 Max is described in detail, including the factors and decisions that led to the development of the Maneuvering Characteristics Augmentation System (MCAS), the system that ultimately led to the crashes. Information about Boeing''s response and actions during the period between the two crashes is also included in the case.
涵蓋領域:
Accountability;Business & government relations;Business communication;Communication;Communication strategy;Consumer markets;Consumers;Corporate governance;Crisis management;Decision making;Developing employees;Ethics;Globalization;Industry structure;Judgment;Leadership;Leadership styles;Management skills;Management styles;Marketing;Markets;Operations;Operations and processes;Organizational behavior;Organizational change;Organizational culture;Organizational values;Planning;Product development;Relationships;Resignations;Risk management;Strategic planning;Strategy;Supply & demand;Termination;Time management;Values
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