商品敘述：

Teach this case online with new suggestions added to the Teaching Note. The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry''s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes surrounding women in tech through books, advertisements, and social media campaigns. Saujani remained active in promoting her organization''s message through a TED Talk, a best-selling book, and frequent media appearances and interviews. By 2019, GWC had served approximately 185,000 girls, expanded its programs to all 50 U.S. states, and reached hundreds of millions of individuals through its advertising and media campaigns. However, the tech gender gap was still significant. Saujani claimed that the organization was on track to close the gender gap among entry level tech roles by 2027. Would GWC reach its goal? If not, were there new initiatives that it should consider to increase its effectiveness?

涵蓋領域：

Educational technology;Entrepreneurship;Gender;Technology and analytics

相關資料：

, (9-321-010), 12p, by Brian Trelstad, Amy Klopfenstein;
, (7705), 0p, by Brian Trelstad, Amy Klopfenstein, Olivia Hull

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