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> Verizon 2018

商品編號: 9-318-114
出版日期: 2018/03/14
作者姓名:
Kanter, Rosabeth Moss;Cohen, Jonathan
商品類別: General management
商品規格: 22p

再版日期: 2018/04/12
地域: United States
產業: Telecom
個案年度: 2015 -  2018

 


商品敘述:

In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed, and position it as a leader in a 5G world.


涵蓋領域:

Change management;Corporate strategy;Innovation;Management;Operations strategy


相關資料:

Case Teaching Note, (5-319-031), 18p, by Rosabeth Moss Kanter, Jonathan Cohen