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> Haier: Incubating Entrepreneurs in a Chinese Giant

商品編號: 9-318-104
出版日期: 2018/02/12
作者姓名:
Kanter, Rosabeth Moss;Hua Dai, Nancy
商品類別: General management
商品規格: 27p

再版日期: 2018/05/25
地域: China
產業: Household goods
個案年度: 2005 -  2018

 


商品敘述:

CEO Zhang Ruimin must plan how to accelerate the growth of self-managed micro-enterprises. Platforms were Haier''s business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural industry. Platform owners incubated micro-enterprises on their platforms with the resources Haier had, but they were not the supervisors of micro-enterprises. His goal was to tear down the walls between the organization, shortening the time the company took to respond to users'' needs, with the ultimate goal of "zero distance" between employees and users. Haier had engaged in a series of organizational changes since 2005, the most recent of which started in 2012. His latest experimentation was turning Haier into a platform for entrepreneurship. Employees and those outside Haier could set up micro-enterprises on Haier''s platforms. Zhang thought Haier was on the right track, but the model had to prove itself in practice. He set a timetable: the micro-enterprises must reach the tipping point by September 20, 2018, which meant the micro-enterprise would have become a platform to which all resource providers would flock and stay loyal. There was no precedent of transformation like this anywhere. Would Haier succeed? What could Haier do to push the micro-enterprises to get to the tipping point?


涵蓋領域:

Change management;Corporate strategy;Entrepreneurship;Information systems;Innovation;Management;Marketing management;Incubation


相關資料:

Case Teaching Note, (5-318-140), 20p, by Rosabeth Moss Kanter, Jonathan Cohen