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商品編號： 9-317-C14 出版日期： 作者姓名： William C. Kirby, Nancy Hua Dai 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this Yili has aggressively expanded its footprint overseas including building the world's largest integrated dairy production base in New Zealand and forming R&D partnerships in Europe and North America. As the company continues its growth in the context of a slowing Chinese economy, how can Yili integrate its now global resources and supply chain to meet local market needs and become a top five global dairy company in the process?
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