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商品編號: 9-316-025 出版日期: 2015/08/06 作者姓名: Kanter, Rosabeth Moss;Fox, Daniel 商品類別: General management 商品規格: 20p 再版日期: 2016/12/18 地域: United States;Massachusetts;District of Columbia 產業: Transportation;Technology 個案年度: 2014 - 2015
商品敘述:
Bridj, a Boston startup that provides Big Data-powered, ""pop-up"" bus routes that responded to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and positive relations with a wide range of stakeholders, Bridj faces challenges controlling costs, driving adoption, and improving its technology.
涵蓋領域:
Technology;Startup;Start-ups;Big data;Stakeholders;Entrepreneurship;Innovation;Government;Business & government relations
相關資料:
Case Teaching Note, (5-316-155), 15p, by Rosabeth Moss Kanter, Jonathan Cohen
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