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> Bridj and the Business of Urban Mobility (A): Introducing a New Model

商品編號: 9-316-025
出版日期: 2015/08/06
作者姓名:
Kanter, Rosabeth Moss;Fox, Daniel
商品類別: General management
商品規格: 20p

再版日期: 2016/12/18
地域: United States;Massachusetts;District of Columbia
產業: Transportation;Technology
個案年度: 2014 -  2015

 


商品敘述:

Bridj, a Boston startup that provides Big Data-powered, ""pop-up"" bus routes that responded to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and positive relations with a wide range of stakeholders, Bridj faces challenges controlling costs, driving adoption, and improving its technology.


涵蓋領域:

Technology;Startup;Start-ups;Big data;Stakeholders;Entrepreneurship;Innovation;Government;Business & government relations


相關資料:

Case Teaching Note, (5-316-155), 15p, by Rosabeth Moss Kanter, Jonathan Cohen