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商品編號： 9-315-139 出版日期： 2015/06/22 作者姓名： Kanter, Rosabeth Moss;Fox, Daniel 商品類別： General management 商品規格： 32p 再版日期： 2017/02/16 地域： 產業： Mobile devices and personal computers;Transportation and distribution 個案年度： 2010 - 2015
商品敘述：
By 2015, technological innovations-the smartphone and the advanced data connectivity that enabled it-created new opportunities for people to move around cities quickly and conveniently without owning a car, via car-sharing services like Zipcar or new ride-sharing services. Uber, a five-year-old startup, enabled users to order private rides via a smartphone app. In mid-2015, the company had achieved pre-IPO market valuation of $50 billion, with operations in 311 cities in 58 countries. Despite its scale and success, Uber often found itself embroiled in controversy, with resistance from a broad range of unhappy stakeholders-regulators, competitors, drivers, and even some customers and partners-across the U.S. and the world. Could Uber continue on this route?
涵蓋領域：
Change management;Disruptive innovation;Management;Government policy and regulation;Computers and mobile devices;Stakeholder relations;Start-ups;Technology and analytics;Business communication
相關資料：
Case Teaching Note, (5-316-004), 16p, by Rosabeth Moss Kanter, Daniel Fox
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