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William C. Kirby;Nancy Hua Dai;Erica M Zendell
Supplements the A Case 308-058. With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed companies in the U.S. While it saw acquisition as an exciting means for growth, company strategy at its Hangzhou, China headquarters also included vertical integration with a goal of developing a full-on electric car. Were these two goals divergent or complementary: mutually supportive or exclusive?
Acquisition;Advertising;Advertising strategy;Business history;Conglomerates;Execution;Global business;Globalization strategies;Goal setting;Goals;Incubators;Integration planning;International business;Management by objectives;Mergers & acquisitions;Organizational values;Regional economic integration;Strategy;Vertical integration;Work history