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商品編號： 9-311-074 出版日期： 2010/11/03 作者姓名： Bower, Joseph L.;Dai, Nancy Hua;Shih-ta Chen, Michael 商品類別： General management 商品規格： 38p 再版日期： 2012/01/03 地域： China 產業： 個案年度： 1982 - 2010
商品敘述：
Fu Chengyu is the fifth CEO to lead China National Offshore Oil Company - an SOE founded in 1982 to exploit Chinese offshore deposits. In 2010 he is trying to decide how to drive further growth in a company that has grown 556 times in less than 30 years, with profits grown 2600 times. He believes that the way CNOOC has been managed, a blend of market orientation and concern for employees and the nation has contributed importantly to the success. His challenge is to allocate resources among new areas to explore for petroleum and new sources of energy, and to develop managers with the capability of leading those businesses in the face of world class competitors. Both technical talent and the ability to integrate the efforts of non-Chinese leaders are involved.
涵蓋領域：
Corporate governance;Hiring & employment;Energy;Leadership development;State-owned enterprises;Competitive strategy;International business;Leadership;Organizational culture
相關資料：
Case Teaching Note, (5-312-063), 4p, by Joseph L. Bower
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