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商品編號： 9-306-087 出版日期： 2006/02/13 作者姓名： Bartlett, Christopher A. 商品類別： Other 商品規格： 21p 再版日期： 2006/11/03 地域： United States 產業： Automotive industry;Utilities sector 個案年度： 2001 - 2006
商品敘述：
Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE''s technology, expands its services, develops a commercial focus, pushes developing countries, and backs "unstoppable trends" to realign GE''s business portfolio around growth platforms. At the same time, he reorganizes the company, promotes "growth leaders" into top roles, and reorients the culture around innovation and risk taking. Finally, in 2006, he sees signs of growth, but wonders whether it is sustainable.
涵蓋領域：
Business policies;Conglomerates;Growth strategy;International business;Leadership vision;Strategy execution
相關資料：
Case Teaching Note, (5-906-419), 12p, by Christopher A. Bartlett;Spreadsheet Supplement, (XLS150), 0p, by Christopher A. Bartlett
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