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商品編號： 9-304-084 出版日期： 2004/01/12 作者姓名： Piper, Thomas R. 商品類別： Social enterprise 商品規格： 4p 再版日期： 2008/05/09 地域： United States 產業： Pharmaceutical industry 個案年度： 1982 - 1982
商品敘述：
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis.
涵蓋領域：
Corporate responsibility;Ethics;Leadership;Organizational behavior;Social enterprise
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