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商品編號： 9-303-096 出版日期： 2003/05/02 作者姓名： Bower, Joseph L. 商品類別： General management 商品規格： 29p 再版日期： 2005/11/17 地域： England 產業： Retail trade 個案年度： 2000 - 2002
商品敘述：
The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a series of fundamental questions that remain. Can the company regain its premium retail brand given the new competition and given the breadth of market segments that it addresses under one roof? Are the new approaches to sourcing and segmentation sound? Should the firm seriously consider reentering the international retail markets?
涵蓋領域：
Brands;Corporate strategy;Market segmentation;Teams
相關資料：
Case Teaching Note, (5-304-021), 8p, by Joseph L. Bower
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