[ Tips ]
Roberto, Michael A.
Agriculture sector;Alcoholic beverage industry;Food industry
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine business.
Competitive advantage;Competitive strategy;Corporate strategy;Industry analysis;International business
Case Teaching Note, (5-304-047), 21p, by Michael A. Roberto;Video Short, (7667), 0p, by Michael A. Roberto