[ Tips ] 一分鐘使用導覽
商品編號： 9-302-102 出版日期： 2002/03/15 作者姓名： Roberto, Michael A. 商品類別： Other 商品規格： 32p 再版日期： 2005/09/12 地域： United States 產業： Agriculture sector;Alcoholic beverage industry;Food industry 個案年度： 2002 - 2002
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine business.
涵蓋領域：
Competitive advantage;Competitive strategy;Corporate strategy;Industry analysis;International business
相關資料：
Case Teaching Note, (5-304-047), 21p, by Michael A. Roberto;Video Short, (7667), 0p, by Michael A. Roberto
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