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> Acer America: Development of the Aspire, Interviews with Mike Culver, Stan Shih, and Arthur Pai, Video

商品編號: 9-301-805
出版日期: 2001/03/31
作者姓名:
Bartlett, Christopher A.
商品類別: General management
商品規格:

再版日期:
地域: Taiwan
產業:
個案年度: -  

 


商品敘述:

Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems and losses; Segment 3 is Culver''s description of his subsequent actions and outcomes; Segment 4 has Shih describing his future plans for Acer''s strategy and organization; and Segment 5 is an optional segment on Acer''s Internet marketing strategy.


涵蓋領域:

Multinational corporations;Matrix organization;Marketing implementation;Product development;International business;Implementing strategy


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