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商品編號: 9-301-805 出版日期: 2001/03/31 作者姓名: Bartlett, Christopher A. 商品類別: General management 商品規格: 再版日期: 地域: Taiwan 產業: 個案年度: -
商品敘述:
Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems and losses; Segment 3 is Culver''s description of his subsequent actions and outcomes; Segment 4 has Shih describing his future plans for Acer''s strategy and organization; and Segment 5 is an optional segment on Acer''s Internet marketing strategy.
涵蓋領域:
Multinational corporations;Matrix organization;Marketing implementation;Product development;International business;Implementing strategy
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