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商品編號： 9-300-024 出版日期： 1999/09/09 作者姓名： McFarlan, F. Warren;Tempest, Nicole 商品類別： Other 商品規格： 19p 再版日期： 2001/03/30 地域： California 產業： E-commerce industry;Securities and investment banking 個案年度： 1998 - 1998
商品敘述：
A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student''s attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?
涵蓋領域：
Competitive strategy;IT management;Marketing management;Pricing strategy
相關資料：
Case Teaching Note, (5-300-127), 6p, by F. Warren McFarlan;Video Supplement, (9-300-507), 0p, by
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