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商品編號： 9-292-113 出版日期： 1992/02/13 作者姓名： Tufano, Peter 商品類別： Finance 商品規格： 16p 再版日期： 1995/09/26 地域： Japan;United States 產業： Securities and investment banking 個案年度： 1989 - 1989
商品敘述：
Japanese financial institutions'' willingness to sell put options on the Nikkei Stock Average provides investment banks with the raw material from which to create a security that would allow U.S. investors to bet on falls in the Japanese Stock Market. The investment bank that seeks to create this new product must decide how to design, produce (hedge), and price the options (Nikkei Put Warrants). Highlights the global nature of new product development in the securities market and provides opportunities for students to make and critique the key decisions involved in creating this new product. Students must consider the costs of production, the preferences of consumers, competitive dynamics, and the pricing of substitutes for the new product.
涵蓋領域：
Financial markets;Product development;Product introduction;Hedging
相關資料：
Case Teaching Note, (5-296-067), 20p, by Peter Tufano
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