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商品編號： 9-290-007 出版日期： 1989/07/25 作者姓名： Tiemann, Jonathan 商品類別： Finance 商品規格： 16p 再版日期： 地域： Minnesota 產業： Airline industry 個案年度： 1988 - 1988
商品敘述：
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect of deregulation on the economics of the airline industry, and weigh the importance of aggressive asset management. They must then evaluate price discrimination as a means for airlines to maximize the profit contribution from the fixed inventory of seats on each flight. A secondary issue for the case (though it is crucial for airlines) is the importance of the proposed technology to Northwest''s competitive position in the industry.
涵蓋領域：
Asset management;Deregulation;Inventory management;Market segmentation;Pricing strategy;Revenue management
相關資料：
Case Teaching Note, (5-290-008), 11p, by Jonathan Tiemann
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