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商品編號： 9-223-038 出版日期： 2022/10/11 作者姓名： Cohen, Lauren H.;Gao, Hao;Ewing, River;Headinger, Grace 商品類別： Finance 商品規格： 16p 再版日期： 地域： China 產業： Financial service sector;Investment management services 個案年度： -
商品敘述：
Shinya Deguchi, Founder and Managing Partner of Star Magnolia Capital, a Shanghai-based multi-family office (MFO), considered how to convince a new prospective family that the MFO''s endowment model approach would best suit their needs. In recent decades, there has been a rapid growth of Chinese high net worth individuals, and mainland China faced a shortage of services available to their families. Deguchi believed that Star Magnolia would not only help the MFO''s families build wealth over generations through the endowment approach but also possessed the capability to recruit the top and most diligent investment managers in the field. How could he introduce and convince the family of his conviction? In what cases did Star Magnolia offer a competitive advantage as a MFO over individual SFOs? Furthermore, as the MFO continued to grow, how could all member families ensure that their interests remained aligned into the future? At the end of the day, what ''pitch'' could Deguchi offer to win the family over?
涵蓋領域：
Asset management;Financial markets;Financial strategy;Human capital;Portfolio management;Return on investment
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