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商品編號： 9-220-060 出版日期： 2020/05/27 作者姓名： Mayfield, E. Scott 商品類別： Finance 商品規格： 12p 再版日期： 2021/10/01 地域： United States 產業： Media, entertainment, and professional sports 個案年度： 2019 - 2019
商品敘述：
Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton''s stock price had fallen by over 25%. Taylor Knox, an enthusiastic Peloton subscriber, believed that connected fitness products were the future of exercise and he had been excited about the prospect of investing in Peloton. However, given the market''s reaction to the company''s IPO, Knox understood the need to determine the fundamental value of Peloton''s shares, as well as to identify and to evaluate the key risks associated with its innovative business model. Reflecting on the situation, Knox wondered if this was an opportunity to invest in his favorite activity at a discount. Or, did market investors understand something he didn''t?
涵蓋領域：
Business models;Disruptive innovation;Entrepreneurship;IPOs
相關資料：
Spreadsheet Supplement, (9-220-717), 0p, by E. Scott Mayfield
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