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商品編號: 9-219-057 出版日期: 2018/12/20 作者姓名: Di Maggio, Marco;Lane, David;Ma, Susie L. 商品類別: Finance 商品規格: 21p 再版日期: 2020/04/17 地域: 產業: Real estate industry;IT consulting services;Securities and investment banking 個案年度: -
商品敘述:
In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to develop a business digitizing securities issuance for other real estate assets on the basis of its technical facility with blockchain technology, and in conjunction with its broker-dealer partner, Propellr. A successful transaction would only prompt larger and more urgent strategic questions, however. Among them was the appropriate revenue model for Fluidity-whether to grow by providing its technical services to broker-dealers, by going into tokenized securities issuance, or by harnessing its trading technology to facilitate a secondary market in tokenized securities.
涵蓋領域:
Finance and investing;Strategy formulation;Business models;Blockchain;Digital transformation;AI and machine learning;Financing;IT management;Start-ups;Entrepreneurial finance
相關資料:
Case Teaching Note, (5-221-011), 10p, by Marco Di Maggio, Susie L. Ma
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