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商品編號： 9-208-072 出版日期： 2007/10/19 作者姓名： Cole, Shawn;Tufano, Peter;Schneider, Daniel;Collins, Daryl 商品類別： Finance 商品規格： 20p 再版日期： 2008/03/13 地域： South Africa 產業： Banking;Finance & insurance 個案年度： 2003 - 2003
商品敘述：
Executives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael Jordan, CEO of the bank''s Consumer Solutions Division, must decide whether to approve the product, weighing the potential benefits against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges.
涵蓋領域：
Decision making;Emerging markets;Finance;Innovation;Personal finance;Supply & demand
相關資料：
Case Teaching Note, (5-209-123), 13p, by Shawn Cole
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