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> Behavioral Finance at JP Morgan

商品編號: 9-207-084
出版日期: 2007/02/28
作者姓名:
Baker, Malcolm P.;Sesia, Aldo
商品類別: Finance
商品規格: 20p

再版日期:
地域: United States
產業: Investment management services
個案年度: 2006 -  2006

 


商品敘述:

Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like overconfidence, anchoring, and loss aversion is key to generating returns on the investment side and educating clients on the advisory side.


涵蓋領域:

Asset management;Behavioral finance;Investment management;Fixed income securities


相關資料:

, (XLS719), 0p, by Malcolm P. Baker